Beautiful Useful is the creative studio of brand strategist and writer Ange Friesen, working with a team of talented collaborators. We help companies take brilliant products and turn them into brands people fall completely in love with.
Who we work with
We work with companies that are out to build the best *their thing* ever.
If you’re completely obsessed with your product or idea, and want to make the whole thing as phenomenal as you know it can be (and then connect with customers who will love it just as much) — let’s obsess together.
It doesn’t matter if it’s digital or physical (or a bit of both). All that matters is that you think it’s super cool and special. We love enthusiasm!
What we do
We’re all about taking brilliant products and ideas, and turning them into brands people fall completely in love with.
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When you have a product people love, and now it's time to turn it into a full-on brand.
We'll figure out how to capture the essence of who you are, what you stand for, and what makes you so special — then turn that into a whole world people can't wait to be part of.
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When YOU know you've great product or idea, but you have no idea what to say to make sure other people really get it (and want it).
We do both brand messaging (how you talk about your whole thing) and product messaging (how you position and market each product in your lineup) — always basing our decisions on real customer research (not what ChatGPT thinks your customers care about).
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You know what you stand for, and what makes your brand or product so special (and how to talk about it), and now it's time to bring it to life across all your customer touchpoints — optimized for conversion, of course.
Happy clients
The best way to show we’re a good investment is to let a couple of our happy clients do the talking.
“Ange is a rare find. Her superpower is the ability to think deeply about the product, our customer and their needs, and then use those customer insights and language in her copy. Ange is an amazing resource for both strategic messaging and copy. She’s a joy to work with.”
Katya Skorobogatova
Head of growth, Backer
“Ange is a super talented writer and visionary — thoughtful, creative and strategic. When I have a communications challenge, whether it’s related to positioning, branding, or content, I can call Ange and spend 30 minutes talking through it. By the end of the conversation we have a solution and a path forward. I can trust that she’s going to deliver something even better than we planned. She just gets it.”
Steph Keating
Head of marketing, Americas, We-Vibe
