Brand strategy + messaging for things people buy and looooooooove.*
*At least, they will when we’re done.
You’ve got a brilliant product. Now let’s turn it into a brand people can’t get enough of.
Who we are.
👋 Hi, we’re Beautiful Useful.
A brand + messaging studio led by brand strategist and writer Ange Friesen, working with a nimble team of trusted collaborators.
We help companies take brilliant products and turn them into brands people fall in love with.
We’re based in London, live on the internet, and work everywhere.
Who we work with.
We work with companies that are out to build the best *their thing* ever.
If you’re just in it because it seems like an okay idea that might make some money, we’re not the studio for you. But if you LOVE the idea you’re putting into the world and want to connect with customers who will love it just as much, let’s make some magic.
What we do.
We’re all about taking brilliant products and ideas, and turning them into brands people fall completely in love with.
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When you have a product people love, and now it's time to turn it into a full-on brand.
We'll figure out who you are, what you stand for, and how to turn that into a whole world people can't wait to be part of.
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When YOU know you've great product or idea, but you have no idea what to say to make sure other people really get it (and want it).
We do both brand messaging (how you talk about your whole thing) and product messaging (how you position and market each product in your lineup) — always using your real customers as the source for what to say and how to say it.
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You know what you stand for, and what makes your brand or product so special (and how to talk about it), and now it's time to bring it to life across all your customer touchpoints.
Happy clients.
The best way to show we’re a good investment is to let a couple of our happy clients do the talking.
“Ange is a rare find.”
“Her superpower is the ability to think deeply about the product, our customer and their needs, and then use those customer insights and language in her copy. Ange is an amazing resource for both strategic messaging and copy. She’s a joy to work with.”
Katya Skorobogatova
Head of growth, Backer
“Ange is a super talented writer and visionary — thoughtful, creative and strategic.”
“When I have a communications challenge, whether it’s related to positioning, branding, or content, I can call Ange and spend 30 minutes talking through it. By the end of the conversation we have a solution and a path forward. I can trust that she’s going to deliver something even better than we planned. She just gets it.”
Steph Keating
Head of marketing, Americas, We-Vibe